The challenge
Every client wanted a slightly different weekly update, and every one was assembled by hand from a project tracker, three ad accounts and a time-tracking export.
What we did
Hoopi learned each client's format once, from an existing deck. It now assembles drafts on Thursday night with pacing, delivery status and flagged risks, and posts them to the account channel for review.
What changed
Account managers spend their reporting time on the commentary that clients actually read. Two accounts have expanded scope on the back of faster, sharper reporting.
“We did not buy more hours. We stopped spending the ones we had on assembly.”